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Hello world!
Welcome to the first entry of the PMG Blog, a recent addition to our outward communication channels, channels that also include our website and newsletter Marketshare through Mindshare. To blog or not...
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Branding. What is it…and why do we use it?
Branding just might be the most crucial elements in marketing, but it is definitely the most conceptually misunderstood marketing tool…even by some professionals. Keep in mind that no one can actually...
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Reach out and touch someone…but only if they like it!
5 Tips to Getting the Most out of Email and Customer Relations Marketing (CRM) Campaigns In businesses today staying top of mind with your client is an essential part of success in the sales cycle....
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Marketing & The Man of Steel
How positioning Gives Superman Strength The logo on his chest has become one of the world’s most recognizable symbols. The royal blue, red and gold of his costume are the colors that superheros are...
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Happy (?) 75th Birthday
Just one of those obscure tidbits. This past May 11th is the 75th birthday of a true legend.FDR was president. There were only 48 states. The world was in the throes of the depression (well maybe...
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3.4 Miles Up A Pine Tree?
I’m pleased to note that Progressive Marketing Group’s paper-saving initiative has reached 20,000 paper pages saved. In researching how paper is made (mostly from pine), estimates vary wildly re: the...
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Conservation Works!
Q. How long does it take to save 5 miles of paper? A. Not long. Progressive Marketing Group’s paper-saving initiative has reached 28,000 pages saved. That’s 56 reams. Nearly five miles of paper....
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Marketshare Through Mindshare
Want to know the best selling peanut butter in brand in China? Or what % of the world’s forests are used for papermaking? How about knowing how many tons of ink are used to print U.S. bills every day?...
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Puru-Pouri
Puru-Pouri. You probably didn’t recognize it, but it mean the color “blue” in Maori. It’s hard to believe, but this is MTM’s 10th year of publication! We had such a great reaction to our recent issue...
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It’s Summer!
Summer begins today, at least in the Northern Hemisphere. In 1788 the US Constitution was ratified on this day. And in 2014, PMG surpassed 35,000 sheets of paper saved!
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Why November 14 is an important day?
In addition to being the birthday of my dear friend Lynn J., November 14 is also the 163rd anniversary of the publishing of Moby Dick by Herman Melville. And while PMG is coincidentally located in...
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Happy Hendrixgiving Day
November 27 is Thanksgiving, but in some circles it is equally famous for being the birthday of Jimi Hendrix. After all, November 27 is only occasionally Thanksgiving, but it is always Jimi’s...
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MTM Volume 11 Number 1: The toughest 3 questions are…
Big Three Toughest Three: These are the 3 questions most often answered incorrectly in the recent Marketshare Through Mindshare Newsletter. Hey guys get it right! All you famous marketeers are...
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Yankee fan? Yankee hater? New article in NY Sports Day
PMG’s own Jamie Stanco has a current article in NY Sports Day entitled “Yankees Preview: Character Assassination”. http://www.nysportsday.com/2015/04/06/yankees-preview-character-assassination/ And...
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Happy Birthday NY Mets!
Happy Birthday to the NY Mets on their 54th birthday. On May 8, 1961 the nickname for the New York Metropolitan Baseball Club officially became the Mets. It beat out a host of other names including...
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Happy #90 to #8!!
Happy birthday Yogi! The congratulations are from all over the baseball world…and beyond. Perhaps the most unlikely candidate for greatness, all Yogi Berra did was to earn more championship rings than...
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The King Is Gone
BB King was the living link to the great bluesmen of previous generations like Muddy Waters, Howlin’ Wolf and Willie Dixon. He was the teacher for another generation that included the likes of Eric...
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Satchel Paige: Don’t look back…
Today is Leroy Robert Paige’s 109th birthday. Or maybe his 110th. Satchel himself wasn’t too sure but settled on 1906. For those of you who don’t know about Satchel Paige, he was the greatest pitcher...
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Stanco Inducted Into Hall Of Fame
It may be quite different from his childhood dreams of enshrinement in the National Baseball Hall Of Fame at Cooperstown, or even the Rock and Roll Hall Of Fame in Cleveland, but Jamie Stanco is now...
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